How to Choose the Best WordPress Theme to Boost Productivity

How to Choose the Best WordPress Theme to Boost Productivity

The success of a website usually depends on impressive user experience and engagement features, supported by a solid web technology stack. The foundation of which is often rooted in the design and functionality of the website itself.

WordPress themes are given the important task of shaping the user experience and engagement, and can significantly impact your site’s performance, user interaction, and SEO rankings. A well-chosen theme not only enhances the aesthetic appeal of your site but also ensures optimal performance, seamless navigation, and a strong SEO foundation, ultimately contributing to your brand’s overall success.

Overview of WordPress Themes

A WordPress theme is a collection of files, templates and stylesheets used to define the appearance and presentation of a WordPress-powered website. Themes dictate the visual aspects of your site, including layout, color scheme, typography, and overall design. They are crucial because they affect how visitors perceive your brand and interact with your content.

A theme acts as the reception for your website visitors. It controls a significant aspect of user experience, ensuring that your site looks good and functions well. Themes can be changed easily, allowing you to refresh your site’s design without altering its core functionality. This flexibility is one of WordPress’s strengths, enabling website owners to respond to the ever-changing needs of website visitors.

A High-Level Classification of WordPress Themes

A WordPress theme can make or break your website. It affects how fast your site loads, how easily visitors navigate, and how well your content is presented. Additionally, a good theme can help you stand out in search engine results, increasing your site’s visibility and attracting more visitors. Choosing the right theme is crucial for boosting productivity and ensuring your website meets your online goals.

They can be classified with various criteria but we will consider three in this article:

Free vs. Premium Themes

  • Free themes are usually available at no cost. They are usually distributed through the WordPress theme repository. While they are budget-friendly, they may have limited features and customization options. Free themes provide an entry point to running a WordPress website and can be helpful to those with limited budgets. However, they often ship with limited features, functionality and support.
  • Premium themes are usually offered at a price, offering advanced features, superior design, and dedicated support. They provide advanced customization and flexibility, making them suitable for professional projects.

Multipurpose vs. Niche-Specific Themes

  • Multipurpose Themes are designed to cater to a broad range of websites, these themes are highly customizable and can be adapted for various industries and sizes of businesses. They come with multiple layout options, demo content, and a wide array of features that can be tweaked to fit different types of websites.
  • Niche-Specific Themes are tailored for specific industries or purposes, these themes usually ship with built-in features relevant to that niche, making it easier to set up a specialist website. For instance, a restaurant theme might include reservation forms and menu templates, while a photography theme might offer portfolio galleries and slideshow features.

Popular Themes vs. Others

  • The most popular themes are those with the highest number of active installations or the highest overall downloads. Popular multipurpose themes often stand out when choosing a theme. However, popular themes may not necessarily meet your specific business or industry needs.
  • It is, therefore, important to review several other themes, consider the highlighted features of a theme and conduct a personal evaluation, as discussed in How to Evaluate a WordPress Theme below before settling for one.

Ideally, your WordPress theme should be chosen based on alignment with your unique business and branding needs. Although the pricing and popularity of a theme could often serve as a measure of these metrics, a careful evaluation would help you achieve productivity and success in your business, if done correctly.

Core Factors to Consider When Choosing a WordPress Theme

These core features are essential for any WordPress theme to ensure successful implementation and provide a foundation for future enhancements. Regardless of the theme classification you choose, these features collectively contribute to a robust, versatile WordPress capability of meeting current demands and evolving with future requirements.

Lightweightness and Loading Speed

A theme’s performance significantly impacts your website’s performance, user experience, and SEO. A lightweight theme ensures fast loading times, which can reduce bounce rates and improve visitor retention. Websites that load quickly are more likely to keep users engaged, leading to higher conversion rates and better overall performance.

Modern Design, Visual Appeal, and Responsiveness

A theme that presents your content nicely and efficiently will resonate well with your audience and help align your business propositions, values and goals with your website visitors. Additionally, your theme should be easily adaptable to your branding preferences.

  • With a significant portion of web traffic coming from mobile devices, a responsive theme that adapts to different screen sizes is crucial. Responsive design not only improves user experience but also boosts SEO. After all, search engines often prioritize mobile-friendly content. A responsive theme ensures that your site looks and functions well on all devices, providing a seamless experience for all users.
  • A clean, modern design helps users focus on your content without unnecessary distractions. It also ensures that your website looks professional and trustworthy. Themes with minimalist designs often load faster and provide a better user experience, as they avoid clutter and emphasize essential elements.

Brand Identity, Color Consistency, Typography, and Layout

  • Your theme should align with your brand’s identity, reinforcing your message through consistent design elements such as color schemes, typography, and layout.
  • Color schemes should match your brand’s identity and evoke the desired emotional response from your audience.
  • Typography should be legible and appropriate for your content and target, while the layout should guide users through your site intuitively.

A well-designed theme balances these elements, creating a cohesive and engaging user experience.

Accessibility Requirements

Web accessibility ensures that your website can be used by as many people as possible, including those with disabilities. An accessible theme improves user experience for everyone and can help you reach a broader audience. Some unavoidable features to look for in an accessible WordPress theme include:

  1. Color Contrast ratio and legibility: verify that color contrast between text and background improves readability for users with visual impairments.
  2. Keyboard Navigation: ensuring that the theme supports navigation using a keyboard, which is essential for users with mobility impairments.
  3. Screen Reader Compatibility: check that the theme is compatible with screen readers, providing text descriptions for images and interactive elements.

Customization Options and Flexibility

A flexible theme allows you to tailor your site to your brand’s unique needs. Themes that support page builders and offer no-code customization options excel in this area, ensuring you can make changes without technical expertise. Customization options allow you to create a unique and personalized website that stands out from the competition.

Integration Options and Scalability

Compatibility with essential plugins in the WordPress ecosystem is important to ensure your website can scale as your business grows. Compatibility with popular plugins is a must to ensure delivery of crucial features and functionality expected from your business. Examples include SEO, security, and e-commerce plugins.

A significant number of website owners will consider selling items online at some point.

  • If selling online, you would be interested in compatibility with WooCommerce or another shopping cart plugin
  • Additionally, you will consider plugins for other e-commerce features such as wishlist, product comparison, shipping options, payment options, customer service, and promotions.

If your theme readily supports these features with plugin recommendations, achieving online productivity will be much easier.

Alignment with Target Audience

Choose a theme that aligns with your business objectives and meets the needs of your target audience. Consider features such as eCommerce support, portfolio layouts, gallery, appointments, and blog templates, depending on your website’s purpose. A theme that caters to your target audience will help you deliver relevant content and achieve your goals more effectively.

SEO-Friendliness

Search engines often favor fast-loading websites. A theme that prioritizes performance can help your site rank higher in search engine results pages (SERPs). Fast-loading sites also provide a better user experience, which can lead to increased engagement and lower bounce rates, both of which are positive signals to search engines.

Your theme’s code quality, speed, and structure may directly impact SEO. Themes optimized for SEO often include clean code, schema markup or support for SEO plugins. Choosing a theme with a strong SEO foundation helps your site rank higher in search engine results, allowing more organic traffic to your website.

Theme Support and Updates

Ongoing support and regular updates are crucial for maintaining theme security and compatibility with the latest WordPress versions. A well-supported theme ensures your site remains secure and functional over time. Regular updates often include bug fixes, security patches, and new features, keeping your site up-to-date with industry standards.

Security

Security should be a top priority when choosing a theme. Look for regularly updated themes and follow WordPress coding standards to minimize vulnerabilities.

  • Themes that receive frequent updates are more likely to be secure and compatible with the latest WordPress version.
  • Choose a theme that works well with popular security and data protection plugins.

Additional Factors to Consider

While the core factors discussed are crucial, several additional considerations can further refine your choice of a WordPress theme. These elements ensure that your theme not only meets current needs but is also prepared for future demands.

Multilingual Support

If your target audience includes speakers of multiple languages, choose a theme that supports multilingual plugins like WPML or Polylang. Multilingual support ensures that your content is accessible to a broader audience.

Support for Right To Left (RTL) Languages

If your website serves an audience in RTL languages, it is paramount to check that your theme supports this functionality.

Page Builder Compatibility

Themes that are compatible with popular page builders like Gutenberg, Elementor, Beaver Builder, and WPBakery offer enhanced customization options. Page builders allow you to design complex layouts and add various content design options without coding.

Modular Design of Features

Themes with a modular design allow you to enable or disable features as needed. This is important when using multipurpose themes as unused features may contribute to server resource utilization. The ability to streamline required resources can result in performance gain. For example, if your theme supports WooCommerce, it could disable WooCommerce-specific resources and only enable them when WooCommerce is activated on your website

Licensing and Terms of Use

Ensure that the theme’s licensing terms align with your use case. Most premium themes offer licenses that cover single or multiple sites, but it’s essential to understand the terms to avoid any financial or legal hiccups.

Code Openness and Permittivity

Most WordPress themes are released under the General Public License (GPL), which allows you to use, modify, and distribute the theme freely. However, this may not be true of premium themes sourced outside of the WordPress repository. Therefore, it is worth checking this if you are interested in the level of permissiveness offered with the code.

Common Mistakes to Avoid When Choosing WordPress Themes for Your Website

  • Ignoring mobile friendliness and responsiveness.
  • Failure to identify the supported process of customisation.
  • Overlooking the importance of ongoing support and regular updates.
  • Failure to perform personal evaluation and check compatibility with other required plugins.
  • Choosing based solely on price. A high or low price does not necessarily guarantee a theme’s alignment with your requirements.
  • Choosing based solely on the popularity of a theme.
  • Assuming that licensing terms of use and code permissivity are the same across all WordPress themes.
  • Expecting the theme to include plugin features. WordPress excels on the principle of extendibility in which, plugins are the ideal territory to tread upon for extending website features.
  • Choosing a theme with a too-lean set of required features and adopting a too-heavy plugin stack. A smaller number of plugins operating simultaneously on your website is better for performance. Therefore, efforts should go into striking a balance.

How to Evaluate a WordPress Theme for Your Website to Boost Productivity and User Experience

Evaluating a WordPress theme can be daunting especially since there is no one-size-fits-all solution. Seek expert advice if any of the items discussed below sounds complicated. However, the points highlighted below could be a reasonable starting point.

  • Choose a reliable hosting provider for high performance.
  • Set up a development, testing, or staging environment and install WordPress.
  • Login and navigate to your WordPress admin.
  • Using the default WordPress theme, navigate to the WordPress “plugin” repository from your WordPress admin, and install and activate relevant plugins.
  • Test the plugins for compatibility and appropriateness with the default WordPress theme. Testing with a default theme can serve as a sanity test, to rule out issues with the plugins when testing your selected themes later.
  • Verify that site pages work without error on several pages in both your admin and user-facing pages.
  • Then, navigate to the WordPress “themes” repository from your WordPress admin, and install and activate any theme that interests you.
  • Again, visit several pages in both your admin and user-facing pages to verify that your set-up is error-free.
  • Once you find a theme that pleases you, take the step further to carry out more tests and evaluations. Ask other team members for their opinion.
  • Employ industry-standard tools to verify some of the features highlighted on the theme’s product page.
  • If the theme you are interested in is not published in the WordPress repository, feel free to find out about the returns policy, in case of incompatibility issues.

It is worth noting that the free version of a theme on the WordPress repository may not provide full coverage of the theme’s premium features, but will indicate the level of performance that can be expected, modularity, adaptability, and error-freeness of the theme.

Please note that you should never conduct tests and evaluations on your production environment to avoid unexpected issues including loss of all or part of your website data.

Evaluation Criteria and Tools

Understanding and itemising your requirements as a checklist is crucial for evaluating a theme. You need to benchmark the theme’s performance against your requirements. Tools like Google PageSpeed Insights, GTmetrix, and Pingdom Website Speed Test can help. These tools test your website for performance, responsiveness, accessibility, SEO conformance, and basic browser-based coding best practices.

These tools analyze your site and provide actionable recommendations. This helps you understand your website’s performance with the chosen theme and what adjustments might be needed to meet your standards.

Introducing Our Colour Scheme WordPress Themes

Our WordPress themes are developed from the ground up, incorporating best practices. They are designed to be lightweight, responsive, and easily customizable, ensuring they meet the diverse needs of our users. Feel free to explore the wide range of features and flexibilities by visiting our theme demos here.

What sets our WordPress themes apart, in addition to the features discussed on this page is the ease of branding. Our themes incorporate a full-site color scheme switcher.

By utilizing 1 to 3 clicks in your WordPress customizers, our themes will empower you to assign a desired color scheme to your website by selecting from a wide range of pre-defined, web-accessible verified color schemes, which are based on industry-compliant criteria including color palettes, mood, brightness, and blend.

Frequently Asked Questions

How Can I Customize a Theme if I Donā€™t Have Technical Knowledge?

Many themes offer no-code branding options through easy to use interfaces and page builders such as Gutenberg, Elementor and Beaver Builder. These tools allow you to drag and drop elements, and change colours, fonts, and layouts without writing any code. Additionally, premium themes often come with detailed documentation and support to assist you.

Do I Need to Look for All the Features I Need in a Theme?

While it’s thinkable to find a theme that meets all of a website’s needs, themes are not designed to operate in isolation. Focus should be placed on core features like design, performance, and customization options. Plugins can add specific functionalities that may not be included in the theme, providing flexibility and scalability. Extensibility with plugins is a major advantage for using WordPress on your website in the first instance.

What Should I Do If I Encounter Issues with My Theme?

If you encounter issues, check the theme’s documentation and support forums for solutions. Many common problems have already been addressed by other users or the theme developer. If you cannot find a solution, contact the theme’s support team for assistance.

How Often Should I Update My Theme?

It’s important to keep your theme updated to ensure compatibility with the latest WordPress version and security patches. Check for updates regularly and apply them as soon as they are available to maintain your site’s performance and security.

Closing Thoughts

Choosing the right WordPress theme is crucial for boosting user engagement and ensuring your website’s success. By considering factors like performance, design, responsiveness, and support, you can choose a theme that enhances user experience and supports your business goals. A well-chosen theme not only improves the aesthetic appeal of your site but also ensures optimal performance, seamless navigation, and a strong SEO foundation.

Apply these ideas when choosing your theme and experience the difference a well-chosen theme can make. The ideal theme will not only enhance your website’s performance and user experience, it will also support your business objectives and help you achieve your goals.

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  • is calculated or is otherwise likely to deceive another person;
  • is intended or is otherwise likely to infringe (or to threaten to infringe) another personā€™s privacy;
  • misleadingly impersonates any person or otherwise misrepresents the identity or affiliation of a particular person in a way that is calculated to deceive (obvious parodies are not included in this definition provided that they do not fall within any of the other provisions of this sub-Clause 9.4);
  • implies any form of affiliation with Us where none exists;
  • infringes, or assists in the infringement of, the intellectual property rights (including, but not limited to, copyright, trade marks and database rights) of any other party; or
  • is made in breach of any legal duty owed to a third party including, but not limited to, contractual duties and duties of confidence.

Links to Other Sites

Links to other sites may be included on Our Site. Unless expressly stated, these sites are not under Our control. We neither assume nor accept responsibility or liability for the content of third party sites. The inclusion of a link to another site on Our Site is for information only and does not imply any endorsement or approval of the sites themselves or of those in control of them. If you visit any site by following a link from our site, you do so at your own discretion, and with knowledge that, we are not responsible for your experiences or activities outside our website.

Software Updates

Updates will be provided free of charge for the product you purchase for 12 calendar months from the date of your order. The update can be delivered to your website through WordPress admin but you may also login into your account to download the latest update. You are eligible to purchase additional 12-month licenses when your initial license expires.

Support Hours

Our opening hours are between 9am and 6pm (GMT), Mondays to Fridays. These are also the hours in which we offer support and any services that require human involvement. Our website operates 24 hours, seven days a week so you may complete your order or initiate support at anytime that suits you, even outside of our working hours.

Document History

We update this document from time to time, to reflect the current requirements and best practices.

This document was last updated on 11th August, 2024.

Privacy Policy
We understand that your privacy is important to you. We therefore make it important to protect your data and privacy. The information below describe our approaches to protect your privacy and what you can do about your data with us.

Who we are

Our website address (ā€œOur Siteā€) is: https://www.productiveminds.com

Please read this Privacy Policy carefully and ensure that you understand it. To continue to use Our Site, your acceptance of this Privacy Policy is required alongside Our Terms of Use, while you are on our site. This website is operated by ProductiveMinds Publishing and Learning Ltd. We are a limited company registered in England and Wales under company number 11885016. Our registered address is 6 Broadwood Rise, Crawley, West Sussex, United Kingdom, RH11 9SE.

What This Privacy Policy Cover

This Privacy Policy applies only to your use of Our Site.

Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before using them.

The Information we Collect About You

Depending upon your use of our site, we may collect and hold some or all of the data described below.

1. Forms (Support Tickets, Contact Forms & Newsletter)

We may request information such as your name, and email address with the aim of sending your promotional materials, if you subscribe to our newsletter. We specifically use these details as described. Our newsletter emails are monthly or less frequent. Additionally, we may collect your IP address and browser user agent string to help spam detection.

2. Order (Order communications)

We may request information such as your name, email address, and billing address when you complete an order. We use this information specifically to process your order and fulfil it. This includes notifying you when your order completes and follow up emails to help you utilise the software products you purchase from us. Additionally, we may need to contact your about new releases, updates and security patches to ensure the sooth running of software products you purchase from us.

3. Newsletter Subscription

When you subscribe to our newsletter, we will email your from our newsletter account. We use OmniSend because it helps organise and streamline our email process. We do not share your data with any third party, for any purpose.

4. Reviews and Testimonials

We may ask for your opinion on our products and services to help us understand the quality of services you receive and also to promote our services. The data collected from reviews and testimonials may include name, email address, website, photo, video and any other content you may wish to share. But we do not share these details with any third party. Additionally, we may collect your IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your review and testimonial, your profile picture is visible to the public in the context of your review and testimonials.

5. Comments

If you decide to comment on any blog post or other content on our Site, we may collect your name, email address, website address and your comments. Additionally, we may collect your IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

6. License and Website Information

We may collect and retain the url and license details of websites that use Our products to ensure we are delivering service to the correct websites and prevent misuse of Our services. We collect this information when you activate your license from your WordPress admin pages.

7. Google Analytics

We use Google Analytics and Tag manager to understand how our website visitors use our site with a view to improve our services. We do not use these data in conjunction with any other service, we do not use it for marketing purpose. And, tracking is turned off.

Do You Share My Personal Data?

We will not share any of your personal data with third parties for any purposes, except as mentioned below in "Who we share your data with," and subject to the following exception. In some limited circumstances, we may be legally required to share certain personal data, which might include yours. For example, if we are required to comply with legal obligations imposed by a government authority.

Who We Share Your Data With

Depending on your usage of our website, we may have the need to persist your data to complete your request. In essence, we may send the data you provide to the organisations described below.

  • paddle.com - when you complete an order, Paddle serves as our Merchant of Commerce.
  • SendGrid - we send our emails through the secure platform of Sendgrid.
  • Google Analytics - we use Google Analytics to understand how visitors browse our website to improve our services.
  • OmniSend - We use OmniSend to organise and send our newsletters.
  • jvzoo.com - when you complete an order through jvzoo.com or jvzoomarket.com, your details are first processed by jvzoo.com before being forwarded to us for transparency, license processing and order fulfillment.
  • Affiliates - when your order originates from an affiliate's recommendation, your order details may be shared with the affiliate to ensure transparency and commission processing.

Your Rights About Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. However, this does not include any data we are obliged to keep for administrative, legal, or security purposes.

How Can I Access My Personal Data?

All the information we hold about you are available to you when you login into your account. Please to your account, to access your account and personal information.

Cookies and How We Use Them

  • If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
  • If you have an account and you log in to Our Site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
  • When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select ā€œRemember Meā€, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
  • When completing an order - we persist certain actions, such as your shopping basket.

Additionally, we use the following cookies

  • Google Analytics - your anonymised data. We only record the number of visitors to our Site. We decisively turn off tracking in Our Google account.

Automatic Processing of Data

We do not engage in any automatic processing of data.

Automatic Tracking

We do not track your web activities at all. We only collect anonymized Google analytics data to understand how our website is visited with a view to improving our services. We decisively turn off Automatic tracking in our Google Accounts admin.

Embedded Content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website or who completed an order that originate from a marketplace such as jvzoo.com, we also store the personal information they provide in their user profile. All registered users on our website can see, edit, or delete their personal information at any time, but they cannot change their username.

Managing Cookies

You may block these Cookies by changing your internet browserā€™s settings as detailed below, but please be aware that our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

The links below provide instructions on how to control Cookies in some mainstream browsers:

Links to External Websites and Apps

Our website pages and Blog pages may contain links to external websites such as products and services that we are affiliated to. If you follow any such links, to a third party website or app, be informed that we are not responsible for the privacy policy of such website/app. This privacy policy is only relevant while visiting our website. The processes and approaches outlined terminates once you leave our website.

Data Security

We do everything possible, we observed industry standard practices and quality assurance measures that are proven to deliver highly available, secure, and reliable systems. However, it has been noted in recent times that no security measure is 100% fool-proof on the Internet. Therefore, we cannot promise the ultimate 100% guarantee of the data we hold and manage on our systems.

Data Storage

Our servers are primarily located in Europe, which is the primary location of our hosting provider. However, we identify that users of our Site are located all around the world. To provide a reliable and secure browsing experience, our servers are hosted on cloud-based infrastructures, where possible. For this reason, depending on the physical location of aspects of the cloud infrastructures, your data may be stored on cloud services, which may be located in multiple countries around in the world.

Contact

Should you have any questions about this privacy policy, please use the following contact details

Email: hello[at]productiveminds.com

Post: 6 Broadwood Rise, Crawley, United Kingdom, RH11 9SE

Document History ā€“ updates to this document

We update this document to reflect our adherence to the provisions of the GDPR on how we collect and handling usersā€™ personal data.

This document was last updated on 11th August, 2024.

License Policy
All our WordPress themes and WordPress plugins are distributed under the terms of the GNU General Public License. Meaning you can download and use any of our free and premium themes for both personal and commercial projects, with peace of mind that, you can access and modify the codes to suit your needs.

In simple terms,

All our WordPress themes and plugins (both Free and Pro versions)

  • Are Open Source, and are GNU GPL compatible.
  • Can be modified and extended with additional features to suit your particular requirements.
  • The Free versions can be installed and used on any number of domains.
  • Pro versions can be installed and used on the number of domains agreed in your license
We utilize only essential cookies to enhance your experience on our website. Your data is not shared with third parties. By continuing to use this site, you consent to our use of these necessary cookies and any associated handling of your personal data. If you do not agree, please close this page.
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